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Friday 26 February 2010

What’s in a Logo.

‘Expertise, Brilliance First and Communication’ is the spirit of our logo and the focus for our enviable reputation.

Visually it portrays our values, what we do and who we are. Red represents warning or danger, so is very significant as our systems alert people to situations of concern or exceptions to the rule. It is also the colour of passion, which emphasizes our commitment. Black represents authority and seriousness, signifying our knowledge and experience as a leading CCTV integrator and acknowledges the importance of what we do.
The logo embodies the value of our relationship with both our customers and our suppliers.

The circles represent our clients and suppliers whilst the red S wrapping around, links the two together. Bonding us in a mutually beneficial partnership where we marry technological solutions to address client security issues.

The two black circles represent the lenses, the red S shape the motor drives of a powerful zoom lens in a CCTV surveillance camera.

It also symbolizes a cross section through a complex communications cable network which is fundamental to our business of transmitting and delivering real-time visual data and management information crucial to a successful modern business.

2 comments:

  1. has this always been the logo since the inception

    ReplyDelete
  2. No, our original Owl logo was replaced about 12 years ago as we felt it no longer portrayed our values and technological expertise in the integrated security field. The new logo clearly demonstrates who we are, what we do and our commitment to our valued clients.

    ReplyDelete

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